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Business

January, 2016

Select Crowdfunding Websites that Elevate the Brand of the Business

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Selecting the best crowdfunding website for a business or campaign can be a tedious process. When grouped together and given a simple glance, most of the popular sites will all look the same and the fact that there are such a large variety of them only complicates matters. Before deciding on the website, be certain that the campaign idea is clear, solid and engaging to the right audience.

Take an assessment of the audience you intend to reach and remember that there are three reasons for which people usually donate money. Regardless of the sincerity of the campaign, the potential donors will need to relate to or be passionate about the message the campaign delivers, connect to the materials utilized in the presentation or have an interest in the physical returns of the campaign, the rewards. Prior to choosing a site, be certain that the purpose is identified and there is a clear game plan on how the raised funds.

Many crowdfunding websites are relatively specific regarding what they permit and what they deny in terms of the genre of the fundraising campaign. The quality of the crowdfunding website will speak volumes on the growth and prominence of the business because people generally relate quality appeal to success. There will be strangers that come across the crowdfunding campaign who may not be familiar with the business but an appealing website will attract and hold their attention. Therefore, it is essential to not become taken by a site that doesn’t deliver what the business really needs in terms of design, appeal and attraction.

Crowdfunding websites will be easy to locate but not so easy to choose from and it is a good idea to speak with others who have had successful campaigns. The difference could be successfully raising $10,000 or struggling to raise and retrieve the $1,000 that was raised. Businesses have various reasons for utilizing crowdfunding websites but essentially the goal is the same, to improve or expand the business. Make sure to select websites that are user friendly because there is almost a guarantee that people will not donate to any fundraiser that is launched on a site that presents too many issues. Donors prefer to feel secure in their giving and quality crowdfunding websites help to ensure that all donor info is protected.

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